"Initially the brand wanted Priyanka as their ambassador. But after conducting a survey, they chose Kareena. The research showed that she is well known in the international brand circuit," said a source close to Kareena.
Kareena Kapoor
"She endorses 14 brands and is way ahead of the others. The brand was also looking for iconic, aspirational and youth centric elements that are signature Kareena. She is a global face today."
Currently Kareena is busy with her films and endorsements. "She is busy shooting for Atul Agnihotri's Bodyguard with Salman Khan in Pune.
A special team of technicians including make-up, hair and photographer are coming from London to shoot the ad with her. She shoots for her ads at night and the day is kept for the film's shooting."
The Kapoor lass will also perform at an award event on January 29. The source adds that she will go for the award function just a day before, record and then come back to shoot for Bodyguard.